Watch the Program Walkthrough
Rick Olderman MSPT, physical therapist, holding an anatomical skeleton model

Award-winning author · Alternative Medicine

7 Days to Better Feet

What if you had a physical therapist with 30 years of experience treating chronic foot pain, plantar fasciitis, Achilles tendonitis, heel spurs, and ankle pain — right in your home, looking at your specific body, asking the right questions?

Recent advances in software design have finally made that possible.

For people with foot pain who have tried everything and are still suffering — because nobody has found the two hidden reasons their calf keeps getting tight.

Start the Assessment — $57

Introductory price

One-time payment  ·  No subscription  ·  7-day money-back guarantee  ·  Free upgrades

30
Years in practice
9
Books published
NIEA
2025 Winner
1000s
Patients treated
7-day
Money-back guarantee

The forces your foot absorbs every day

Your foot was designed to disperse enormous forces — not absorb them alone.

When the chain above works correctly, these forces are shared across the entire lower body. When it doesn't, they concentrate into the same small area of tissue — thousands of times a day.

Walking
1.2×
Body weight per step
~216 lbs
per step for a
180 lb person
Running
2.5×
Body weight per step
~450 lbs
per step for a
180 lb person
Daily total (walking)
1M+
Pounds of force
10,000 steps ×
216 lbs each

Walking and running GRF: Keller TS et al., Clin Biomech. 1996;11(5):253–259. PMID: 11415629. Running GRF: Cavanagh PR & Lafortune MA, J Biomechanics. 1980;13(5):397–406. Plantar fascia tensile load: Bolgla LA & Malone TR, J Athl Train. 2004;39(1):77–82. PMID: 16558682.

✓ When the chain works

Force is dispersed

Hip, gluteal, thigh, calf, and foot all absorb their share. Over 1 million pounds distributed across the whole system. The plantar fascia carries its portion — nothing more.

✗ When the chain fails

Force concentrates

A tight calf, an underperforming hip, an altered gait — and the foot absorbs what the rest of the chain should be handling. Over a million pounds a day, landing in the same small area of tissue.

For a runner adding even 3 miles a day — that concentrated force nearly doubles. Which is exactly why foot pain so often begins or worsens with running, and why stopping and starting again never solves anything.

The picture in four steps

1 in 10

Americans will develop plantar fasciitis in their lifetime

Plantar fasciitis is the most common cause of heel pain — affecting roughly 2 million Americans every year who seek medical care for it.

Trojian T, Tucker AK. Am Fam Physician. 2019;99(12):744–750. PMID: 31194492

23×

Higher risk of plantar fasciitis with reduced calf flexibility

Tight calf and soleus muscles are the single strongest modifiable risk factor for plantar fasciitis. But the research stops there — it never asks why the calf keeps getting tight in the first place. The answer is in how you sleep and how you walk. This program addresses both.

Riddle DL et al., J Bone Joint Surg Am. 2003;85(5):872–877. PMID: 12728038

6 wks

How long cortisone injections typically relieve plantar fasciitis — then pain returns

Systematic reviews consistently show cortisone provides short-term relief but no long-term benefit over other treatments — and repeated injections weaken the plantar fascia.

Crawford et al., Cochrane Database of Systematic Reviews, 2003

The chain above your foot is where the problem actually lives

Tight calves, inactive gluteals, and a sidebending pelvis create the repetitive overload that destroys foot tissues with every step. Treating the foot without treating the chain above it is why most treatments only work temporarily.

The problem is not your plantar fascia. It is the chain above your foot that is overloading it — and that is exactly what this program addresses.

Why nothing has worked

The reason nothing has worked is not what you think

Every treatment you have tried was aimed at what is hurting. But nobody has been asking why.

Why does that plantar fascia keep getting inflamed?

Why does that Achilles tendon keep getting irritated — no matter how much you stretch?

Why does that first step out of bed hurt every single morning?

Why does the pain keep coming back — no matter what you do?

The answer has everything to do with how your calf, hip, and pelvis are working together above your foot. This program finds that answer — then shows you exactly what to do about it.

If you have already tried PT, orthotics, or cortisone

Read this first

You know the pattern. You get the cortisone shot. You feel better for a few weeks. Then it comes back. You buy the orthotics. They help for a while. Then they stop helping. You do the calf stretches every morning. They ease the first-step pain for a bit. But the problem never really goes away.

That is not a failure on your part. Those treatments addressed what they found — the inflamed plantar fascia, the tight Achilles, the collapsed arch. And then they stopped there.

But nobody asked the most important question

Why does your plantar fascia keep getting overloaded?

Why does that calf keep getting tight — even after months of stretching?

Why do orthotics stop helping after a few months?

Why does the cortisone wear off — and the pain come back exactly where it left off?

Almost every foot pain patient has been told to stretch their calf. Most of them have been doing it faithfully for months. They are still in pain — because stretching does not address why the calf keeps tightening in the first place. There are two reasons it keeps tightening, and neither one has anything to do with stretching. The first is how you sleep — most people spend 7 to 8 hours every night with their foot pointed downward, and the calf shortens progressively through every one of those hours. The second is how you walk — specific gait patterns keep the calf under load in ways that perpetuate tightness throughout the day. Until both are corrected, the calf resets every night and the cycle starts over. Nobody has likely told you either of these things.

If you are reading this, then perhaps nobody has been asking the right questions about you.

They treated your foot and stopped there — over and over. That is exactly why you are here.

Two systematic reviews confirm it

Cortisone injections provide no long-term benefit for plantar fasciitis.

David JA et al. · Cochrane Database Syst Rev. 2017;6:CD009348. PMID: 28602048

Injected corticosteroids provided short-term and marginal pain relief only. No long-term benefit was demonstrated. The review noted that further trials addressing the mechanical cause of plantar heel pain are needed.

Whittaker GA et al. · Cochrane Database Syst Rev. 2017. PMID: 28602048

The updated Cochrane review confirmed short-term benefit only, and noted that repeated injections carry a risk of plantar fascia rupture. The underlying mechanical cause is unchanged by the injection — which is why pain returns when the cortisone wears off.

Both reviews reached the same conclusion. Cortisone suppresses inflammation locally. It does not change the loading pattern above the foot that caused the inflammation — which is why your pain comes back every time, and why repeated injections eventually stop working at all.

Why the research hasn't solved it either

Nearly all foot pain research looks in the same place the treatments do — the foot.

Published research on foot pain focuses almost entirely on the foot, the ankle, and the calf. The treatments that research has produced do the same. Yet foot pain continues to grow — and continues to prove stubbornly resistant to those treatments.

This is not a coincidence. The research and the treatments are failing for the same reason: they are looking in the wrong place.

The stress that destroys foot tissue does not necessarily originate in the foot. It is delivered to the foot — from above, through a chain of mechanical events that nobody treating your foot has been examining. Fix the delivery system, and the foot heals. Keep treating the foot while the delivery system runs uncorrected, and the problem keeps coming back.

The biomechanics research that would formally prove this — measuring plantar fascia force reduction through hip-focused gait correction — has not yet been done. The research remains too narrowly focused on the foot to ask the right question. Which is, frankly, why foot pain remains one of the most stubborn conditions in musculoskeletal medicine.

But clinical results do not wait for published studies. And some questions get answered in the exam room long before they get answered in a journal.

A clinical story

A patient came to me years ago with plantar fasciitis in both feet so severe she could barely walk from the waiting room to my table. The pain was so intense I had to stop my examination partway through — I could not keep testing her.

But I had already seen enough. I had watched her walk ten feet.

One change to her gait pattern. Seventy-five percent reduction in foot pain within three days. And the chronic back pain she had carried for years — gone along with it. Because they came from the same place.

Individual results vary. The framework this program uses is the same for everyone — because the chain is the same for everyone.

Ready to find out why your foot pain keeps coming back?

11-point personalized assessment · complete at home in about 30 minutes

Start the Assessment — $57

Introductory price

I have spent my entire career chasing those whys

Rick Olderman MSPT
Rick Olderman
MSPT · Licensed Physical Therapist · Author
30 years in practice
9 books published
1000s of patients treated

Early in my career I noticed something that bothered me. My patients weren't getting better. Not all of them. But enough that I could not ignore it.

So I started asking why. Not whether your heel hurts — but why is the plantar fascia under so much load in the first place? Not if your Achilles is inflamed — but why does the tendon keep getting overloaded no matter what we do?

What I kept finding was that the foot was rarely the source of the problem. The source was almost always upstream — in the calf and soleus, in a hip that had stopped doing its job, in a pelvic shift that was quietly directing more weight into one foot with every step. I found the answers in places traditional physical therapy and podiatry never thought to look — in old injuries that rewired movement patterns, in how patients were sleeping, in thigh bone rotation patterns that were changing how the entire lower limb loaded the ground.

This program encapsulates that 30-year search — now available for the first time outside the clinic, personalized to you.

NIEA Award
Author of Pain Patterns: Why You Are in Pain and How to Stop It — and 8 other books on chronic musculoskeletal pain
2025 National Indie Excellence Award Winner · Alternative Medicine

The thing nobody is checking

Your foot is caught at the end of a chain. And there are muscles above it that most practitioners never examine.

You have probably been told some version of this already. Somebody on your medical team has said your foot pain is a flexibility problem, a structural problem, a weakness problem. Some kind of mechanical problem.

They were right.

But generic calf stretches and orthotics do not fix a problem that depends on what is happening above and below the ankle. And chances are nobody on that team checked the two things that are driving most of what you feel:

Your calf and soleus muscles shorten every night while you sleep. And with 10,000 steps per day, that shortening concentrates enormous repetitive force directly into your foot tissues — step after step, day after day.

Anatomical illustration showing how calf tightness flattens the foot arch, redirecting force into the plantar fascia

The calf muscles attach to the heel. The soleus — the deeper of the two — is responsible for controlling forward ankle motion with every step. When these muscles become shortened overnight, they do not let the ankle move forward freely, so the forces of walking get redirected. Instead of traveling up through the ankle into the lower leg, they are absorbed almost entirely by the plantar fascia and heel.

Now consider 10,000 steps. That is 10,000 repetitions of excessive force loading those same tissues. Over time, the plantar fascia micro-tears. The heel bone develops spurs at the site of greatest stress. The Achilles tendon is held under constant tension even at rest.

The calf and soleus are not the only part of the chain. The hip matters too — when the gluteal muscles stop activating normally during walking, the thigh bone loses its rotational control. That rotation feeds down through the knee, through the shin, and into how the ankle and foot strike the ground. One underperforming hip can drive years of foot pain.

And this is only the beginning of what the assessment looks for.

Traditional treatment targets the site of the pain. This program addresses why that site is under enough stress to cause pain in the first place — testing the whole chain, not just the foot. Your hip activation. Your flat feet. The rotation built into your thigh bone. Whether a sidebending pattern has been quietly directing more weight to one foot for years.

The two hidden reasons your calf keeps getting tight

1. How you sleep. Most people spend 7 to 8 hours every night with their foot pointed downward. The calf and soleus shorten progressively through every one of those hours. Whatever you gained from stretching during the day is undone before your alarm goes off. The cycle resets every single night.

2. How you walk. Specific gait patterns — the way your knee moves, whether your hip is doing its job, how your foot strikes the ground — keep the calf under constant stress during walking. Until the walking pattern is corrected, the calf is being re-loaded thousands of times a day on top of the overnight shortening. Stretching cannot overcome both. This program addresses both.

Addressing the whole chain — and resetting how the foot is being loaded — can change how your foot feels often within days.

A patient came in recently who had been dealing with plantar fasciitis for two years and had received four cortisone injections with diminishing returns. After identifying the calf, hip, and pelvic contributors and addressing all of them together, she was 80% better within ten days. She had seen three practitioners before coming to me. Individual results vary. The framework is the same for everyone.

See what your foot has been trying to tell you all along.

Most people say it is the first time their pain has ever made sense.

Start the Assessment — $57

Introductory price

Does this sound familiar?

If any of these sound familiar — you are in the right place.

01
A stabbing heel pain with your first steps in the morning that slowly eases as you walk — and then flares again when you stand up after sitting.Sometimes called plantar fasciitis or heel spur syndrome
02
An ache along the bottom of your foot or arch that gets worse after long periods of standing or after exercise — and never quite goes away.Sometimes called plantar fasciitis, flat foot pain, or arch strain
03
Pain and stiffness in your Achilles tendon — especially first thing in the morning — and a tight, thick feeling in the back of the ankle that never seems to fully loosen.Sometimes called Achilles tendonitis or insertional Achilles pain
04
You feel the arch collapsing when you stand — or a doctor has told you that you have flat feet — and your feet fatigue quickly when walking or standing for more than a short time.Sometimes called pes planus, overpronation, or arch collapse
05
Ankle pain or stiffness that you cannot fully explain — no clear injury, but one ankle always feels tighter, weaker, or more prone to rolling than the other.Sometimes called chronic ankle instability or peroneal tendonitis
06
You have tried orthotics, cortisone, calf stretching, rest, icing — sometimes all of them — and the relief never lasts more than a few weeks before the pain returns exactly where it was.A pattern most chronic foot pain patients eventually recognize

The pattern

Nobody has been looking above the ankle.

This program does.

See it before you decide

See it for yourself before you decide

Take a few minutes to watch this walkthrough. Once you see how different this is from anything you have tried before, I think you will understand why it works.

Inside the program

How the program works

Everything is built around your test results — unique to you. Your plan will be different from everyone else's.

Calf and soleus anatomy illustration showing the foot pain force chain
The Calf & Soleus — Primary Drivers of Foot Pain
  1. 1
    Step 1 · ~30 min

    The 11-Point Assessment

    Complete at home in about 30 minutes. Tests the entire lower-limb chain — not just the foot. The results drive everything that follows.

  2. 2
    Step 2 · Read

    Read Your Personal Pain Story

    A plain-language explanation of what is happening in your body and why. For most people, this is the first time their foot pain has ever made sense.

  3. 3
    Step 3 · Daily

    Follow Your Habit Plan

    Small changes in how you walk, stand, and sleep — that reduce the load on your foot every hour of every day. Based on your testing in Step 1.

  4. 4
    Step 4 · Daily

    Follow Your Exercise Plan

    Correct the problems found in your testing. Not a generic list. Your list — addressing the specific drivers of your specific pattern.

  5. 5
    Step 5 · Weekly

    Track Your Progress

    See whether you are improving — and by how much — with weekly pain tracking built into the program.

What you get

Everything in the program

Here's everything that comes with your $57 purchase.

Core program

In your $57 purchase

Everything you need to find your pattern and start fixing it.

11-point personalized assessment
Your personal Pain Story — plain-language explanation of what is driving your foot pain
Custom habit and taping recommendations based on your testing
Personalized exercise plan — built entirely around what your testing finds
Video demonstrations for every exercise
Weekly pain tracking to see your progress objectively
Works on any device — phone, tablet, or computer. No downloads, no app.

Optional add-ons

If you have questions along the way — Rick is here

💬 Need extra help? Ask Rick.

The Support Lab

$197
4 sessions over 2 weeks · Max 5 people

Four live group sessions — Tuesday, Thursday, Thursday, Tuesday — with a small group who have all completed the same program you did. Rick coaches you all in real time, and everyone graduates together.

Most PT visits cost $150–$300. For $197 you get four live hours of coaching in a small, focused group. No contracts.

Private Sessions

One-on-One with Rick

30-minute onboarding call — $97. A focused session on your assessment results to map out exactly what to focus on first.

Book the Onboarding Call

What people are saying

Real results from real people

Common questions

Questions people ask before they start

Introductory price

Start today

$57

One-time payment  ·  No subscription  ·  7-day money-back guarantee  ·  Free upgrades

  • 11-point personalized assessment
  • Your personal Pain Story
  • Custom habit and exercise plan based on your testing
  • Video demonstrations for every exercise
  • Weekly progress tracking
  • Option to join the Support Lab (4 sessions, small group, $197)
  • Option to book private sessions or onboarding call with Rick
Start the Assessment — $57

Have a question before you buy? Email support@rickolderman.com

🛡️

7-Day Money-Back Guarantee

7 days is the name of this program for a reason. Not satisfied within 7 days? Email support@rickolderman.com for a full refund. No questions asked.