Award-winning author · Alternative Medicine
What if you had a physical therapist with 30 years of experience treating chronic foot pain, plantar fasciitis, Achilles tendonitis, heel spurs, and ankle pain — right in your home, looking at your specific body, asking the right questions?
Recent advances in software design have finally made that possible.
For people with foot pain who have tried everything and are still suffering — because nobody has found the two hidden reasons their calf keeps getting tight.
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The forces your foot absorbs every day
When the chain above works correctly, these forces are shared across the entire lower body. When it doesn't, they concentrate into the same small area of tissue — thousands of times a day.
Walking and running GRF: Keller TS et al., Clin Biomech. 1996;11(5):253–259. PMID: 11415629. Running GRF: Cavanagh PR & Lafortune MA, J Biomechanics. 1980;13(5):397–406. Plantar fascia tensile load: Bolgla LA & Malone TR, J Athl Train. 2004;39(1):77–82. PMID: 16558682.
Force is dispersed
Hip, gluteal, thigh, calf, and foot all absorb their share. Over 1 million pounds distributed across the whole system. The plantar fascia carries its portion — nothing more.
Force concentrates
A tight calf, an underperforming hip, an altered gait — and the foot absorbs what the rest of the chain should be handling. Over a million pounds a day, landing in the same small area of tissue.
For a runner adding even 3 miles a day — that concentrated force nearly doubles. Which is exactly why foot pain so often begins or worsens with running, and why stopping and starting again never solves anything.
The picture in four steps
Americans will develop plantar fasciitis in their lifetime
Plantar fasciitis is the most common cause of heel pain — affecting roughly 2 million Americans every year who seek medical care for it.
Trojian T, Tucker AK. Am Fam Physician. 2019;99(12):744–750. PMID: 31194492
Higher risk of plantar fasciitis with reduced calf flexibility
Tight calf and soleus muscles are the single strongest modifiable risk factor for plantar fasciitis. But the research stops there — it never asks why the calf keeps getting tight in the first place. The answer is in how you sleep and how you walk. This program addresses both.
Riddle DL et al., J Bone Joint Surg Am. 2003;85(5):872–877. PMID: 12728038
How long cortisone injections typically relieve plantar fasciitis — then pain returns
Systematic reviews consistently show cortisone provides short-term relief but no long-term benefit over other treatments — and repeated injections weaken the plantar fascia.
Crawford et al., Cochrane Database of Systematic Reviews, 2003
The chain above your foot is where the problem actually lives
Tight calves, inactive gluteals, and a sidebending pelvis create the repetitive overload that destroys foot tissues with every step. Treating the foot without treating the chain above it is why most treatments only work temporarily.
The problem is not your plantar fascia. It is the chain above your foot that is overloading it — and that is exactly what this program addresses.
Why nothing has worked
Every treatment you have tried was aimed at what is hurting. But nobody has been asking why.
Why does that plantar fascia keep getting inflamed?
Why does that Achilles tendon keep getting irritated — no matter how much you stretch?
Why does that first step out of bed hurt every single morning?
Why does the pain keep coming back — no matter what you do?
The answer has everything to do with how your calf, hip, and pelvis are working together above your foot. This program finds that answer — then shows you exactly what to do about it.
If you have already tried PT, orthotics, or cortisone
You know the pattern. You get the cortisone shot. You feel better for a few weeks. Then it comes back. You buy the orthotics. They help for a while. Then they stop helping. You do the calf stretches every morning. They ease the first-step pain for a bit. But the problem never really goes away.
That is not a failure on your part. Those treatments addressed what they found — the inflamed plantar fascia, the tight Achilles, the collapsed arch. And then they stopped there.
But nobody asked the most important question
Why does your plantar fascia keep getting overloaded?
Why does that calf keep getting tight — even after months of stretching?
Why do orthotics stop helping after a few months?
Why does the cortisone wear off — and the pain come back exactly where it left off?
Almost every foot pain patient has been told to stretch their calf. Most of them have been doing it faithfully for months. They are still in pain — because stretching does not address why the calf keeps tightening in the first place. There are two reasons it keeps tightening, and neither one has anything to do with stretching. The first is how you sleep — most people spend 7 to 8 hours every night with their foot pointed downward, and the calf shortens progressively through every one of those hours. The second is how you walk — specific gait patterns keep the calf under load in ways that perpetuate tightness throughout the day. Until both are corrected, the calf resets every night and the cycle starts over. Nobody has likely told you either of these things.
If you are reading this, then perhaps nobody has been asking the right questions about you.
They treated your foot and stopped there — over and over. That is exactly why you are here.
Two systematic reviews confirm it
David JA et al. · Cochrane Database Syst Rev. 2017;6:CD009348. PMID: 28602048
Injected corticosteroids provided short-term and marginal pain relief only. No long-term benefit was demonstrated. The review noted that further trials addressing the mechanical cause of plantar heel pain are needed.
Whittaker GA et al. · Cochrane Database Syst Rev. 2017. PMID: 28602048
The updated Cochrane review confirmed short-term benefit only, and noted that repeated injections carry a risk of plantar fascia rupture. The underlying mechanical cause is unchanged by the injection — which is why pain returns when the cortisone wears off.
Both reviews reached the same conclusion. Cortisone suppresses inflammation locally. It does not change the loading pattern above the foot that caused the inflammation — which is why your pain comes back every time, and why repeated injections eventually stop working at all.
Why the research hasn't solved it either
Published research on foot pain focuses almost entirely on the foot, the ankle, and the calf. The treatments that research has produced do the same. Yet foot pain continues to grow — and continues to prove stubbornly resistant to those treatments.
This is not a coincidence. The research and the treatments are failing for the same reason: they are looking in the wrong place.
The stress that destroys foot tissue does not necessarily originate in the foot. It is delivered to the foot — from above, through a chain of mechanical events that nobody treating your foot has been examining. Fix the delivery system, and the foot heals. Keep treating the foot while the delivery system runs uncorrected, and the problem keeps coming back.
The biomechanics research that would formally prove this — measuring plantar fascia force reduction through hip-focused gait correction — has not yet been done. The research remains too narrowly focused on the foot to ask the right question. Which is, frankly, why foot pain remains one of the most stubborn conditions in musculoskeletal medicine.
But clinical results do not wait for published studies. And some questions get answered in the exam room long before they get answered in a journal.
A clinical story
A patient came to me years ago with plantar fasciitis in both feet so severe she could barely walk from the waiting room to my table. The pain was so intense I had to stop my examination partway through — I could not keep testing her.
But I had already seen enough. I had watched her walk ten feet.
One change to her gait pattern. Seventy-five percent reduction in foot pain within three days. And the chronic back pain she had carried for years — gone along with it. Because they came from the same place.
Individual results vary. The framework this program uses is the same for everyone — because the chain is the same for everyone.
11-point personalized assessment · complete at home in about 30 minutes
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I have spent my entire career chasing those whys
Early in my career I noticed something that bothered me. My patients weren't getting better. Not all of them. But enough that I could not ignore it.
So I started asking why. Not whether your heel hurts — but why is the plantar fascia under so much load in the first place? Not if your Achilles is inflamed — but why does the tendon keep getting overloaded no matter what we do?
What I kept finding was that the foot was rarely the source of the problem. The source was almost always upstream — in the calf and soleus, in a hip that had stopped doing its job, in a pelvic shift that was quietly directing more weight into one foot with every step. I found the answers in places traditional physical therapy and podiatry never thought to look — in old injuries that rewired movement patterns, in how patients were sleeping, in thigh bone rotation patterns that were changing how the entire lower limb loaded the ground.
This program encapsulates that 30-year search — now available for the first time outside the clinic, personalized to you.
The thing nobody is checking
You have probably been told some version of this already. Somebody on your medical team has said your foot pain is a flexibility problem, a structural problem, a weakness problem. Some kind of mechanical problem.
They were right.
But generic calf stretches and orthotics do not fix a problem that depends on what is happening above and below the ankle. And chances are nobody on that team checked the two things that are driving most of what you feel:
Your calf and soleus muscles shorten every night while you sleep. And with 10,000 steps per day, that shortening concentrates enormous repetitive force directly into your foot tissues — step after step, day after day.
The calf muscles attach to the heel. The soleus — the deeper of the two — is responsible for controlling forward ankle motion with every step. When these muscles become shortened overnight, they do not let the ankle move forward freely, so the forces of walking get redirected. Instead of traveling up through the ankle into the lower leg, they are absorbed almost entirely by the plantar fascia and heel.
Now consider 10,000 steps. That is 10,000 repetitions of excessive force loading those same tissues. Over time, the plantar fascia micro-tears. The heel bone develops spurs at the site of greatest stress. The Achilles tendon is held under constant tension even at rest.
The calf and soleus are not the only part of the chain. The hip matters too — when the gluteal muscles stop activating normally during walking, the thigh bone loses its rotational control. That rotation feeds down through the knee, through the shin, and into how the ankle and foot strike the ground. One underperforming hip can drive years of foot pain.
And this is only the beginning of what the assessment looks for.
Traditional treatment targets the site of the pain. This program addresses why that site is under enough stress to cause pain in the first place — testing the whole chain, not just the foot. Your hip activation. Your flat feet. The rotation built into your thigh bone. Whether a sidebending pattern has been quietly directing more weight to one foot for years.
The two hidden reasons your calf keeps getting tight
1. How you sleep. Most people spend 7 to 8 hours every night with their foot pointed downward. The calf and soleus shorten progressively through every one of those hours. Whatever you gained from stretching during the day is undone before your alarm goes off. The cycle resets every single night.
2. How you walk. Specific gait patterns — the way your knee moves, whether your hip is doing its job, how your foot strikes the ground — keep the calf under constant stress during walking. Until the walking pattern is corrected, the calf is being re-loaded thousands of times a day on top of the overnight shortening. Stretching cannot overcome both. This program addresses both.
Addressing the whole chain — and resetting how the foot is being loaded — can change how your foot feels often within days.
A patient came in recently who had been dealing with plantar fasciitis for two years and had received four cortisone injections with diminishing returns. After identifying the calf, hip, and pelvic contributors and addressing all of them together, she was 80% better within ten days. She had seen three practitioners before coming to me. Individual results vary. The framework is the same for everyone.
Most people say it is the first time their pain has ever made sense.
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Does this sound familiar?
The pattern
Nobody has been looking above the ankle.
This program does.
See it before you decide
Take a few minutes to watch this walkthrough. Once you see how different this is from anything you have tried before, I think you will understand why it works.
Inside the program
Everything is built around your test results — unique to you. Your plan will be different from everyone else's.
Complete at home in about 30 minutes. Tests the entire lower-limb chain — not just the foot. The results drive everything that follows.
A plain-language explanation of what is happening in your body and why. For most people, this is the first time their foot pain has ever made sense.
Small changes in how you walk, stand, and sleep — that reduce the load on your foot every hour of every day. Based on your testing in Step 1.
Correct the problems found in your testing. Not a generic list. Your list — addressing the specific drivers of your specific pattern.
See whether you are improving — and by how much — with weekly pain tracking built into the program.
What you get
Here's everything that comes with your $57 purchase.
Everything you need to find your pattern and start fixing it.
Optional add-ons
Four live group sessions — Tuesday, Thursday, Thursday, Tuesday — with a small group who have all completed the same program you did. Rick coaches you all in real time, and everyone graduates together.
Most PT visits cost $150–$300. For $197 you get four live hours of coaching in a small, focused group. No contracts.
30-minute onboarding call — $97. A focused session on your assessment results to map out exactly what to focus on first.
Book the Onboarding CallWhat people are saying
Common questions
Start with whichever problem is most limiting your life right now. The chain runs in both directions — hip and back problems can cause foot pain, and foot problems can contribute to pain further up. If your foot is your most limiting symptom, start here. This program tests the entire lower-limb chain, including hip activation and pelvic alignment, so it often addresses contributing factors from above at the same time.
If back or hip pain is your primary complaint, start with that program. Fixing the chain upstream often resolves downstream foot pain without a second program.
One program is very likely all you need. Start with whichever problem is most limiting your life right now.
Most foot pain treatment focuses on the foot itself — orthotics to support the arch, cortisone to suppress inflammation, calf stretches to loosen the Achilles. This program looks above the foot: your hip activation patterns, your pelvic alignment, your calf and soleus length, your thigh bone rotation, your flat feet — and how all of these are working together to load your foot. Most people who have done previous treatments find something genuinely new here, because nobody has looked at the whole chain before.
Orthotics can be useful — especially for hypermobile feet that cannot maintain proper structural alignment under load. But orthotics address the foot directly. They do not change the hip firing pattern that is affecting how your thigh bone rotates, or the calf tightness that is redirecting force into your plantar fascia, or the pelvic imbalance that has been overloading one foot for years.
This program includes foot taping as a short-term bridge while you correct the underlying causes. Many people find that once those causes are corrected, they can wean off both taping and orthotics entirely. For those who cannot — particularly those with significant hypermobility — orthotics remain an important tool. This program helps you understand exactly which category you are in.
Yes — and this may be especially important for you. Cortisone suppresses inflammation locally but does not change the mechanical loading that is causing the inflammation. If you have had multiple injections, the underlying cause has been there, and working, the entire time. Each injection addresses the symptom without touching the problem.
Repeated corticosteroid injections also carry a real risk of weakening the plantar fascia over time. Addressing the mechanical root causes — not just the inflammation — is the path toward lasting improvement.
Yes. Flat feet are one of the 11 tests in the assessment, and if you test positive, your exercise and taping recommendations will address it directly. Foot taping lifts the arch externally while the rest of the program addresses the underlying hip and thigh factors that contribute to arch collapse. For some people, the arch improves significantly once the whole-chain drivers are corrected. For others — particularly those with significant ligamentous laxity — structural support remains important long-term.
Because stretching treats a symptom — the tightness — without addressing what is causing the tightness. There are two reasons your calf keeps getting tight, and neither one responds to stretching.
The first is how you sleep. Most people spend 7 to 8 hours every night with their foot pointed downward. The calf and soleus shorten progressively through every one of those hours. Whatever the morning stretch achieves is undone by the following night. The cycle resets every day.
The second is how you walk. Certain gait patterns — the way your knee tracks, whether your hip is activating properly, how your foot contacts the ground — keep the calf under load thousands of times a day. That ongoing re-loading compounds the overnight shortening. Until both causes are corrected, the tightness will keep coming back. This program identifies and addresses both.
Yes — many of Rick's most successful patients came to him after a procedure that did not resolve their pain. Surgery addresses structural damage. It does not address the movement and loading patterns that caused the damage — those patterns persist after surgery and continue working on the repaired structures. If you have had recent surgery, check with your surgeon before beginning any exercise program.
The habit and taping recommendations take no extra time — they ask you to do your normal activities differently, in a way that reduces load on your foot throughout the day. The exercises typically involve up to 5 movements that take about 1 to 2 minutes each. Once a day is effective — but 3 to 5 times a day in the first week gets faster results. Most people notice a significant change within the first few days when they do.
Yes. The program runs in any web browser on any device — phone, tablet, or computer. No downloads, no apps, no accounts to create. If you can watch a YouTube video, you can use this program.
YouTube videos give everyone the same exercises — because they are based on the site that hurts, not on why that site hurts. This program gives you the assessment first, then builds your plan around what it finds. The difference is the same as the difference between a prescription and a pharmacy shelf. One is for you. The other is for everyone.
For most people who complete the assessment and follow their plan consistently, it works. But if you give it 7 days and do not feel this approach is genuinely different from anything you have tried before — email support@rickolderman.com for a full refund. No questions asked.
Introductory price
One-time payment · No subscription · 7-day money-back guarantee · Free upgrades
Have a question before you buy? Email support@rickolderman.com
7 days is the name of this program for a reason. Not satisfied within 7 days? Email support@rickolderman.com for a full refund. No questions asked.